How the Pandemic Super-Charged Broadcast’s Interest in Women’s Sports

Leagues like NWSL, returning tonight, are seeing big audience gains

Lisa Baird became the commissioner of the National Women’s Soccer League on March 10, 2020. Two days later, she suspended the season—and then plotted the league’s careful June return from their quarantine bubble that would end up breaking sports rating records.

“To be the first team sport to come back in a bubble was an unbelievable and monumental accomplishment,” said Dan Weinberg, evp of programming for CBS Sports. “It was nothing short of miraculous. I give them all the credit in the world, and they became an example of how to do it.

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