How Marketers Can Overcome Limited Time and Resources to Reach Pro Esports

Attracting the casual gamer is one of the biggest hurdles they face

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From soccer star Dele Alli celebrating his Russia World Cup goal by rocking the “Ride the Pony” Fortnite dance move before a vast global TV audience to J.D. Martinez and George Springer performing favorite Fortnite dances on pre-game video at the MLB All-Star game, there has been an unprecedented mash-up of gaming, esports and traditional sports recently. Many sports fans are getting a first taste of the esports hype.