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“Hey, You Good?” was rolled out to educate Snapchatters through real conversations about mental health issues impacting Black communities, and it was developed by leading creatives including Djenaldbeth Louis, Olivia Nguyễn, Karlie Thornton and My-Linh Tran.
The campaign includes a Discovery Channel miniseries, filters and lenses providing a call to action to encourage young people, particularly Black youths, to check in on themselves and the mental health of others.
“Hey, You Good?” also includes a microsite with resources for young people to find therapists and a four-part video series with conversations about anxiety, toxic masculinity and trauma, facilitated by a mental health professional.