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A new video series from Reddit, Meet Your Maker, showcases innovative and creative brand activations on the platform and features interviews with the artists, creators, designers and partners behind those activations.
Meet Your Maker will be regularly updated with new episodes, as well as case studies.
The third episode, which debuted Monday, features Adobe and its approach to performance marketing on Reddit in partnership with the platform’s in-house creative strategy agency, KarmaLab.
Reddit said Adobe and KarmaLab tapped design talent directly from the platform and “created standout ads to win the hearts, minds, upvotes, awards and trust of Redditors,” adding that the “homemade” creative was combined with conversational, humorous, Reddit-inspired copy, leading to a conversion rate three times higher than other platforms used to market by Adobe, 110% higher click-through rates and 14% lower costs per click.
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