Over 1 billion people connect with business accounts via Meta’s family of messaging applications every week, and the company introduced several new tools for businesses Wednesday, coinciding with National Small Business Week this week.
Meta vice president, small business group Rich Rao told Adweek that prior to the pandemic, “The hallmark of a small business was always about a friendly smile, a handshake and a store.”
Businesses using Meta Business Suite can now run promotional message campaigns via Messenger to users who opt in, keeping potential customers in the loop about events such as upcoming sales and helping to drive customer loyalty.
Rao said business can design a campaign with an image, copy, call to action and feature like a discount, and the campaign is opt-in, opt-out for consumers, adding that doing so yields “more receptivity than traditional channels like email.”
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