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NBC is backing the premiere of drama Ordinary Joe Monday night (Sept. 20) with an immersive quiz experience on Pinterest.
The network teamed up with digital interactive experience platform Jebbit on the experience, which uses Creator Idea Pins to guide Pinners through a series of questions about their passions, and then generates tips to achieve their dream passion “in another life.”
The experience mirrors the premise of Ordinary Joe, which answers the hypothetical “what if” question via choices made by its protagonist.
Pinterest creators developing content for this initiative included: fashion and lifestyle influencer Coco Bassey (beauty); fitness creator Dane Findley; celebrity flight attendant and influencer Tenille Murphy (travel); fashion designer and chef Peter
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