Broadcasters Anticipate Biggest NFL Ad Revenue Season Ever Following Covid Upheaval

With entertainment rating declines, ‘we are the sole purveyors of scale,’ says one exec

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One year ago, the National Football League prepared to begin its season under a cloud of Covid-related uncertainty. Many marketers and broadcasters were unsure whether the season would —or should—be able to be played in full because of the pandemic.

The 2021 NFL season kicks off tonight— as Super Bowl 55 winners the Tampa Bay Buccaneers face off against the Dallas Cowboys on NBC— in a much different environment. While Covid-19 and the delta variant are still looming large, advertisers have embraced the NFL wholeheartedly and broadcasters are expecting their biggest ad revenue haul ever from the games.




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