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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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What Is a ‘Renocation?’ Ikea and Pinterest Explain

The campaign was a collaborative effort across Jebbit, Ogilvy, Wavemaker

Upon completing the quiz, Pinners see a personalized board with content and product recommendations based on their answersIkea/Pinterest
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By David Cohen

May 21, 2021

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Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week.

The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker.

They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?” and using the combinations of answers to create a personalized dream Renocation.

Upon completing the quiz, Pinners see a personalized board with content and product recommendations based on their answers, with the aim of giving them inspiration o how to transform their dream getaway into a reality they can implement right inside their home.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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