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Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week.
The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker.
They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?” and using the combinations of answers to create a personalized dream Renocation.
Upon completing the quiz, Pinners see a personalized board with content and product recommendations based on their answers, with the aim of giving them inspiration o how to transform their dream getaway into a reality they can implement right inside their home.
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