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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Streaming & OTT

Jack in the Box Opens a Drive-Thru Window on Twitch

Fans can scan a QR code for discounted food, rewards from gaming partners

The fast-food chain teamed up with GameSquare Esports’ Zoned Gaming on the design and execution of the virtual drive-thru experienceJack in the Box/Twitch
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By David Cohen

May 10, 2022

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Hungry gamers can head to the Jack in the Box drive-thru—on Twitch.

The fast-food chain teamed up with GameSquare Esports’ Zoned Gaming on the design and execution of the virtual drive-thru experience on the Jack in the Box Twitch channel, where fans can scan a QR code through May 17 to receive discounts on food and rewards from gaming partners, all redeemable via the Jack in the Box application.

Jack in the Box senior manager, social media and public relations Morgan Higgins said in a statement, “We’re excited to launch Jack in the drive-thru and bring a new dimension of 24/7 access to our gaming customers.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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