Accounts

Jack in the Box Chooses TBWA\Chiat\Day LA as Lead Creative Agency

New roster for the chain also includes Conscious Minds and Small Girls PR

Jack in the Box Chooses TBWA
The agency is tasked with reinvigorating the brand in culture and growing the business to become a leading challenger brand in fast food.Jack in the Box, TBWA\Chiat\Day LA
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By Kyle O’Brien

March 23, 2022

Fast food chain Jack in the Box has chosen TBWA\Chiat\Day LA as its lead creative agency, marking a homecoming of sorts for both the agency and restaurant, which worked together in the 1990s.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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