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Instagram released a Product Tagging API (application-programming interface) Monday that enables product tagging in Instagram Reels via third-party partner platforms.
The platform said using product tagging in Reels enables brands to drive product discovery via engaging short-form videos, and the new API enables brands to more easily accomplish this within their workflows.
The functionality is fully integrated with Instagram partners Dash Hudson, Hootsuite, Later, Sprout Social and Sprinklr, and it is available for integration by any other Content Publishing API partner.
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