Meta Continues to Put Muscle Behind Reels With Debut of Facebook Reels API

Creators, publishers, platforms can add a one-touch 'Share to Reels' feature to their offerings

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Meta’s emphasis on Reels continues with Monday’s introduction of the Facebook Reels API (application-programming interface), which enables enterprise creators, large publishers, media creation platforms and third-party social media management platforms to integrate a “Share to Reels” feature into their offerings, letting people share Reels from other apps directly to publicly available Facebook pages, including those using the new pages experience.

The new API enables one-button sharing of Reels without the need for users of third-party platforms to update them on Facebook at a later time, and it follows the April rollout of the Sharing to Reels feature, which introduced the ability for people to share videos from third-party apps to Facebook Reels, as well as the debut of the Instagram Reels API in June.

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