Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses.
To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update.
“We have 200 million businesses using social media globally, but only 5% use a social media management solution, and 53% of global SMBs (small- to medium-sized businesses) have email marketing software,” Hootsuite chief marketing officer Maggie Lower told Adweek.