It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses.
To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update.
“We have 200 million businesses using social media globally, but only 5% use a social media management solution, and 53% of global SMBs (small- to medium-sized businesses) have email marketing software,” Hootsuite chief marketing officer Maggie Lower told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in