Hootsuite Rebrands for Renewed Visibility in Crowded Social Media SaaS Space

The platform embraces a starker version of its owl mascot

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Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses.

To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update.

“We have 200 million businesses using social media globally, but only 5% use a social media management solution, and 53% of global SMBs (small- to medium-sized businesses) have email marketing software,” Hootsuite chief marketing officer Maggie Lower told Adweek.



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