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Reddit welcomed the first four alpha partners into the process of building out its Ads API (application-programming interface), the first step toward an eventual Marketing API ecosystem: adMixt, PMG, Sprinklr and VidMob.
The platform said its Ads API will benefit both enterprise clients spending at scale, helping them streamline their spend, and self-serve advertisers, giving them a more seamless process.
Reddit added that its alpha partners will help advertisers measure creative efficacy, as well as automate, scale and optimize their campaigns to drive increased usability, efficiency and functionality.