Reddit Reveals First 4 Alpha Partners for Its Upcoming Ads API

adMixt, PMG, Sprinklr, VidMob will help the platform build out its Marketing API ecosystem

Get up to speed on AI and all things tech at NexTech, November 14-15 in NYC (+ virtual). Hear from leaders at Roc Nation, Legitimate, Tracer and more. Save 20% now.

Reddit welcomed the first four alpha partners into the process of building out its Ads API (application-programming interface), the first step toward an eventual Marketing API ecosystem: adMixt, PMG, Sprinklr and VidMob.

The platform said its Ads API will benefit both enterprise clients spending at scale, helping them streamline their spend, and self-serve advertisers, giving them a more seamless process.

Reddit added that its alpha partners will help advertisers measure creative efficacy, as well as automate, scale and optimize their campaigns to drive increased usability, efficiency and functionality.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in