As It Focuses on Its DTC Business, Nike Picks Initiative and PMG as Media Agencies of Record

They will split duties on a $1 billion account

The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America.

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