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Instagram continued its celebration of Asian American and Pacific Islander Heritage Month with the debut Friday of its #RethinkOurInfluence campaign, as well as the rollout of a custom augmented reality filter on its @creators account.
The campaign was shot and directed by Vietnamese American director and photographer Anthony Pham, who recently worked with Billie Eilish and Harry Styles.
Featured creators and talent include:
- Maro Chon, a Korean-American multi-platinum guitar player, pro skater and fashion model.
- Raja Kumari, an Indian-American rapper, songwriter and singer based in Southern California, who has worked with notable musicians including Iggy
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