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Facebook is marking Asian American and Pacific Islander Heritage Month by showcasing the diversity within that group while raising awareness of issues faced by that community.
New spot “See Us, Hear Us” is part of the social network’s ongoing “More Together” campaign, and it will run on-platform throughout the month of May.
It was developed by internal creative agency Facebook Creative X and includes actual Facebook groups such as Asian Creative Network, ASIAN HIP-HOP & RNB, The Black and Asian Alliance Network and Subtle Asian Cooking.