Platforms

Facebook Continues 'More Together' Campaign With Two Spots Focused on Dance and Basketball

The new films promote how diverse groups can connect on the platform

The spots were produced by Iconoclast and directed by Akinola Davies Jr., who was behind the Sundance-winning film “Lizard.” — The spots were produced by Iconoclast and directed by Akinola Davies Jr., who was behind the Sundance-winning film “Lizard.”Facebook

By Stephen Lepitak

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Facebook has released two new spots for its “More Together” campaign, begun in May 2019, to promote its Groups feature and the power of community on the social networking platform.

The newest ads from Wieden+Kennedy show dancers and deaf basketball players in the films “DeafHoops” and “Dance Accepts Everyone.” They communicate the feeling of acceptance one receives from participating in digital affinity groups. The “Dance Accepts Everyone” Facebook group has over 72,000 members, while “DeafHoops” boasts more than 2,000 members.

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Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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