5 Times Influencers Helped Yesterday's Luxury Brands Get Chic Again

From Romeo Beckham to Billie Eilish, they've taken high fashion to the masses

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Back in 1955, Paramount Studios’ legendary costume designer Edith Head sized up a young actress named Grace Kelly and handed her a sac à dépêches, a simple leather handbag made by Hermès in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And to Head’s unerring eye, the 26-year-old Kelly, starring alongside Cary Grant in To Catch a Thief, required a simple, stylish purse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in