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Facebook kicked off an on-platform campaign to back its Facebook Elevate initiative, which supports Black and Hispanic/Latinx business owners.
The social network said the aim of “To New Heights” is to raise awareness of the free mentorships, resources and training available to those communities via Facebook Elevate.
“To New Heights” consists of two main creative components.
The first is a collaboration with artist Niege Borges to bring the stories of the Black and Hispanic/Latinx communities to life.
And the second is a video series directed by Dominic Jones, for which Facebook Elevate partnered with agencies Ten35