How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales

'Dig In' platform is a multi-year effort

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As the pandemic enters its latest and potentially most difficult phase, many businesses face an uncertain future. Restaurants, in particular, continue to struggle even as they adjust to new realities. However, many have managed to keep going thanks to delivery options and local customers doing their best to lend support. 

Yet Black-owned restaurants have faced systemic and institutionalized barriers, including lack of access to capital and a vast digital divide. These gaps are not the only reasons these independent owners struggle, but if addressed and improved, it can level the playing field.



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