How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales

'Dig In' platform is a multi-year effort

A new ad promoted Pepsi's 'Dig In' platform. PepsiCo

As the pandemic enters its latest and potentially most difficult phase, many businesses face an uncertain future. Restaurants, in particular, continue to struggle even as they adjust to new realities. However, many have managed to keep going thanks to delivery options and local customers doing their best to lend support. 

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.