Vibrant Havaianas Ads Spread Joy of Long Summers, Endless Dancing and Beach Games

Creative by AlmapBBDO positions brand as the shoe of 'More Colorful Days'

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As summer begins to draw to a close and give way to fall (in most of the Northern Hemisphere), flip flop brand Havaianas has captured all of the joy, love and excitement of the warmest season in its latest campaign by AlmapBBDO São Paulo.

The TV, digital and out-of-home campaign, which will run in Brazil and later in the U.S and Europe, features a 60-second hero film, which explores the idea that Havaianas have “good energy”—being the shoe of choice for carefree dancing, holidaying, relaxing and hanging out at the beach.

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