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Clorox is now the official cleaning and disinfecting product partner of the National Hockey League under terms of a multiyear North American partnership revealed Thursday.
The puck drops on the pact with the 2021 Stanley Cup Playoffs, which are set to begin later this month, and it includes marketing and product integrations in support of the NHL’s Covid-19 protocols during tentpole events including the NHL Heritage Classic, NHL Stadium Series and NHL Winter Classic.
Clorox will provide disinfecting wipes, electrostatic sprayers and hand sanitizer in dressing rooms, penalty box areas, team benches, training/weight rooms and other hockey operations spaces during the NHL’s outdoor tentpole events, as well as providing fans attending those events and fan festivals tied to them with disinfecting products upon entering and within the game venue.
The brand and the league will team up to create content promoting a cleaner and more trusted environment...