How Clorox Took Over the Cleaning World and Became a Household Staple

The brand's reputation for killing germs makes it popular across industries

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Last month, the Harris Poll surveyed 34,000 American consumers and asked which companies enjoyed the best reputation with them. Skulking at the bottom of the list were Facebook, e-cigarette maker Juul and the Trump Organization. And at the very top, even above Hershey’s chocolate and much-loved grocery chain Wegmans, was Clorox.

Granted, were Americans not still in the teeth of a pandemic, flustered by fears of microscopic Covid-19 particles clinging to every surface in their homes, they might not have pushed bleach to the top of the most-admired list.



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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.