How the NHL Is Leveraging the Power of Sports to Drive Environmental Change

VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares the organization's efforts in promoting water conservation

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As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability efforts on inspiring their communities and partners to lower emissions, conserve water, reduce waste and more while protecting the places hockey is played for future generations.

THE CHALLENGE

What do sports have anything to do with environmental sustainability or social impact? Sports has always had a responsibility to use our platform to create positive change, whether it was Jackie Robinson, Billy Jean King, all the way to Megan Rapinoe.

We

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