Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Meta globally rolled out Branded Content on Facebook Reels Monday, giving creators the option to apply the Branded Content tag tool (the Paid Partnership With label) on Reels in organic posts, with tagged brands gaining the ability to convert those Reels to Branded Content Ads.
The company explained in a blog post Monday, “All creator content that features or is influenced by a brand or product for an exchange of value (e.g., monetary payment or free gifts) must also tag that business.
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