Facebook Is Making Some Changes to Its Branded Content Tag

Brand Collabs Manager is being rolled out in more countries


Facebook announced three key updates Thursday related to branded content on its platform.

The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.”

The tags will continue to include “with (brand name),” and a new About This Partnership icon will lead people to more information about the two tagged pages and their partnership.

The new tag is pictured above and, for reference, the old tag is pictured below.

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