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Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday.
It’s a potential new source of ad revenue for the social networking giant and for the creators who use the platform as a source of income. For in-Reel Facebook ads, creators would get 55% of the revenue, while Meta would get 45%, the company said at the event.
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