Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
National Basketball Association legend Kevin Garnett pokes fun at fans’ weak internet connections in a new campaign for AT&T Fiber, the official fiber internet partner of the NBA and the Women’s National Basketball Association.
The campaign, created with digital experience design agency Critical Mass and ad agency BBDO LA, plays off the fact that streaming highlights has become a key part of NBA fans’ behavior and culture, and connection issues can ruin the experience.
Creative will run across social channels and streaming platforms, with a focus on Hulu,