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Sports Marketing

AT&T Fiber Drafts Kevin Garnett to Poke Fun at Slow Web Connections

Critical Mass, BBDO LA worked on the campaign

streaming highlights has become a key part of NBA fans’ behavior and culture, and connection issues can ruin the experienceAT&T Fiber/Critical Mass/BBDO LA
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By David Cohen

July 13, 2021

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National Basketball Association legend Kevin Garnett pokes fun at fans’ weak internet connections in a new campaign for AT&T Fiber, the official fiber internet partner of the NBA and the Women’s National Basketball Association.

The campaign, created with digital experience design agency Critical Mass and ad agency BBDO LA, plays off the fact that streaming highlights has become a key part of NBA fans’ behavior and culture, and connection issues can ruin the experience.

Creative will run across social channels and streaming platforms, with a focus on Hulu,

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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