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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

WNBA Teams Up With Twitter on a Hoodie That’s More Than a Hoodie

The #W is a QR code to help call attention to important causes initiated by The W community

The tweet copy will change throughout the WNBA seasonWomen's National Basketball Association/Twitter
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By David Cohen

 

 

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The Women’s National Basketball Association tips off its 25th season Friday night (May 14), and all 144 players, along with friends and influencers of the league, are sporting a special hoodie as part of a collaboration with Twitter.

The #W on the front of the hoodie is actually a QR code that can be scanned in order to access and call attention to important causes initiated by The W community. After scanning the code, the notification takes people to a pre-written tweet that they can share.


image
Women’s National Basketball Association/Twitter

The current tweet reads, “With this tweet, I’m standing with the WNBA and the entire W community to elevate women in sports and shine a light on the social justice causes they’re fighting for.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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