Denny’s Expands Beyond Meat Burger to Restaurants Nationwide

Diner chain made the decision after a successful trial launch in L.A.

the beyond burger at Denny
Denny's will now offer its plant-based Beyond Burger at all of its locations. PRNewsfoto/Denny's Corporation
Headshot of Richard Collings

Following a successful launch in Los Angeles, Denny’s will offer a plant-based burger made by Beyond Meat in more than 1,700 locations across the U.S. and Canada, according to a company announcement today.

The move is also part of Denny’s goal to meet consumers’ “desire to move toward a flexitarian diet.”

The new menu offering, Beyond Burger, is meant to look and taste like a beef burger but with more protein and less saturated fat, as well as no cholesterol, according to the company. The product is also made without gluten, soy or GMOs.

According to Beyond Meat’s website, Beyond Beef is made primarily with peas, mung beans, fava beans and brown rice.

“The positive response we received validated our decision to partner with Beyond Meat to introduce our guests to a plant-based option,” said John Dillon, Denny’s chief brand officer, in a statement. “We could not be more excited to add the Beyond Burger to our permanent lineup of delicious, affordable menu options as we continue to innovate and expand our menu to meet evolving dietary preferences.”

“Partnering with Denny’s has been a big step in increasing offerings for those looking to introduce plant-based protein into their diets or for alternative choices at their favorite restaurants,” said Tim Smith, Beyond Meat’s vice president of North America foodservice sales, in a statement.

To celebrate the new offering, Denny’s is offering a free Beyond Burger with the purchase of any beverage at all participating locations on Thursday, Jan. 30 from 11 a.m. to 10 p.m.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@RichCollings Richard Collings is a retail reporter at Adweek.