Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Despite his famously laid-back persona, Snoop Dogg is a hardworking foot soldier for one of his favorite causes: swapping out animal protein for the plant-based Beyond Meat.
The iconic rapper, who has a well-hyped penchant for a different kind of plant product, is an investor in the fast-growing billion-dollar startup and a frequent Beyond Meat spokesman.
But for a new ad campaign, he’s gone so far as to join the fast-food workforce to shill for the alternative protein brand.
Snoop recently donned a Dunkin’

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in