This Time Is Different. Facebook’s Issue Is More Pervasive

Brands are serious about brand safety and the boycott

facebook logo on scale
People now judge brands differently for being on Facebook. Facebook, Getty Images

Over a thousand brands have pulled their ad spend from Facebook—including the likes of Unilever, Coke and The North Face—to protest the hate speech that has proliferated on the platform. Brands have protested social media platforms this way before. Nestle and others stopped spending on YouTube in 2019 after harmful comments were found on the site.

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@jkhirsch Jeff Hirsch is the chief commercial officer at PubMatic.