Unilever to Halt US Ad Spend on Facebook and Twitter Through 2020

CPG giant joins a growing list of companies boycotting social media ads

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Unilever will stop advertising on Facebook, Instagram and Twitter in the U.S. through the end of 2020, the company confirmed to Adweek.

The CPG giant, which owns several brands in the food and personal care space such as Dove, Magnum, Axe, Lipton and Vaseline, is one of the world’s largest advertisers. It is the largest company to pull away from Facebook advertising since calls for a boycott began earlier this month.

“Given our responsibility framework and the polarized atmosphere in the U.S.,



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