75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled
There are many lessons—and even optimism—that a brand can learn from a catastrophe.
Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?
The hard seltzer category's not likely to stop growing any time soon.
Fast-Food Chains Report Improving Sales on a Monthly Basis, but There’s Ground to Make Up
Quarterly results for some of the largest fast-food operators show improvement but overall, chains continue to take a hit.
6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint
Brad Lubin shares his crash course in remote directing for a world where unpredictability is the new normal.
How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight
The Seattle Kraken sifted through 1,200 names to pick a winner and develop its branding.
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
U.S. regulators are looking into Google. Here's what they are searching for.
Why Brands Need to Avoid Being Heroes in the World’s Story
In his new book, Thomas Kolster has an awakening about brand purpose.
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV
Always-on channels on Pluto TV and Peacock serve as comfort food for cord-cutters and help platforms beef up their ad inventory.
Verizon CMO Diego Scotti on Navigating Through Crisis
Talking transparency, inclusion and Citizen Verizon on Adweek Presents: The Way Forward.
Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers
The MLB and NBA prepare to resume playing with new opportunities for marketers.
Why Providing Contact Info Won’t Curb Bad Seller Behavior on Amazon
If sellers aren't obvious about their business addresses or other personal information, the policy is meaningless.
Mergers and Acquisitions in the Time of Coronavirus
2020 was poised to be another big M&A year in ad tech, but the pandemic made dealmaking much more complicated.
Political Conventions Are Muddled, but Candidates’ Digital Ad Spend Is Clear
Facebook, in the crosshairs of many brands, is still an effective avenue for political ads.
Here Are the 2,085 Agencies That Received PPP Loans of $150,000 or More
The Paycheck Protection Program helped retain 67,000 jobs, according to the recipients.