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Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million

Sustainability tech platform Provenance aims to simplify brands' green claims.

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Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds

More agencies are buying discounted media and selling it back to clients at a premium.

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?

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How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing

Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.

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12 Hot AI Startups That Brands Are Working With

To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.

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How the Bud Light Boycott Changed Marketing

More caution, better social monitoring and a more deliberate approach toward inclusive advertising.

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Dentsu Launches Its New Merkury for Media Platform

It's the group's planning and activation suite that leverages its Merkle data asset.

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Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated

It was roundly understood that the core business of Sports Illustrated has not been profitable for years

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Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes

A deck obtained by Adweek has detailed plans and prices of sponsorships.

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The Group Creative Director Is the Player-Coach of the Creative Team

The GCD is both a creator and a supervisor of creative work.

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As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers

Only 36% of Fortune 500 companies call their marketing lead CMO.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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AI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024

Events are up, traffic is down and planning cycles are shorter than ever.

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Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce

McCormick and Colle McVoy brought in Jason Kelce and every food brand with a Big Game ad to help Frank’s RedHot score a social media win at Super Bowl 58

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.