Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce
The luxury retailer and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
The agency, tasked with protecting consumers, last updated the Green Guides in 2012.
Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows
The shorter work schedule improved morale, retention and the bottom line.
3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement
Marketing leaders from Arby's, Dunkin' and Sonic share their playbook for earning consumer trust.
When Does It Make Sense to Centralize Your Marketing Department?
Brands are under pressure to justify spend on resource where tech may support them
Do Consumers Still Care About Brands Backed by Big Names?
As the attainability of stardom escalates, the masses are increasingly intrigued by expertise.
The Modern Executive Creative Director Must Be the Ultimate Multitasker
The executive creative director must motivate, inspire, manage, create and steward new technology.
For Marketers to Target Disabled Audiences, They Must First Look Within Their Own Companies
Here's how brands can help close the representation gap.
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption.
To Reach New Consumers, You Need Both Ambition and Humility
“We were going in for the hug, and we hadn’t even shaken hands yet.”
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
What Marketers Are Missing as They Create Disability-Focused Products
Advocates raise concerns about how marketers like Estée Lauder approach accessibility.
Marketers Embrace Inclusive Design to Boost Relevancy—and Profits
‘Inclusion is a societal demand and a business imperative for growth.’