As the Cookie Crumbles, IAB Tech Lab Pulls the Plug on DigiTrust

The trade org will cease the service's operations on July 31

Photo of IAB Tech Lab logo
IAB Tech Lab purchased DigiTrust in 2018. Getty Images, IAB

IAB Tech Lab has announced it is shutting down DigiTrust, one of the forerunners to the various contemporary industry initiatives where ad-tech vendors collaborate to reduce the need for hundreds of software, or cookie, syncs any time an ad-supported webpage loads.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.