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IAB Tech Lab has announced it is shutting down DigiTrust, one of the forerunners to the various contemporary industry initiatives where ad-tech vendors collaborate to reduce the need for hundreds of software, or cookie, syncs any time an ad-supported webpage loads.
The nonprofit body was one of the first such initiatives in the space, later to be emulated—in spirit—by the Open ID Consortium, plus The Trade Desk’s ID initiative among others, and later came under the auspices of the IAB Tech Lab via a 2018 acquisition.
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