Voice

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

The governing bodies of the world are knocking at tech companies' doors

Shattered glass with padlock icon and national flag.
Real-time bidding is in the crosshairs.Getty Images
By Matt Voda

August 4, 2021

A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry.

Matt Voda

Matt Voda is the CEO of Optimine Software, an industry leader in cloud-based cross-channel marketing analytics and optimization.

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