Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome.
It’s not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having to once again figure out how to ride the waves.
But what does the latest change really mean, and how should marketers be altering their own strategy?
ICYMI: What did Google announce?
In a blog post on June 24, Google announced that it would be pushing back the deprecation of the third-party cookie in Chrome until late 2023—almost two years later than originally planned.
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