The Future of Identity Key Questions Need to Be Answered After Google Delays the Cookiepocalypse How attribution modeling will shake out in the open web is still unclear Google Chrome will now support third-party cookies until 2023. Illustration: Adweek; Google, Getty Images By Ronan ShieldsJune 28, 2021 After 18 months of handwringing, claims and counterclaims, plus overall confusion, Google has granted what many in ad tech have prayed for: a reprieve from phasing out third-party cookies. Enjoying your content. You Have 1 Free Article Left. Register to continue reading! Register Today! Ronan Shields @ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor. Recommended articles
