The Future of Identity

Key Questions Need to Be Answered After Google Delays the Cookiepocalypse

How attribution modeling will shake out in the open web is still unclear

Google Chrome will now support third-party cookies until 2023. Illustration: Adweek; Google, Getty Images
By Ronan Shields

June 28, 2021

After 18-months of handwringing, claims and counterclaims, plus overall confusion, Google has granted what many in ad tech have prayed for: a reprieve from phasing out third-party cookies.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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