IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers

Formerly NewFronts West, it's part of a four-day series that includes a podcast upfront

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The Interactive Advertising Bureau is planning a virtual four-day fall industry event this September as the digital ecosystem continues to rebound.

The event series includes the new IAB Fall Marketplace on Sept. 14, featuring digital video and connected TV buyers. That event—originally called NewFronts West—was reconceived last year as Reach Conference.

Confirmed Fall Marketplace presenters include A+E Networks, Canela Media, Facebook, Roku and Samsung Ads. All of those companies participated in the IAB’s NewFronts presentations this spring, and Roku had a presence in 2020’s Reach Conference.

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