Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

The online giant will delay FLoC experiments in Europe over privacy requirements

The clock is ticking for the online ad industry to transition to more privacy-centric ways as Google prepares to withdraw support for third-party cookies in its Chrome browser next year. For some, the window of preparation will be a little tighter as the industry grapples with new ad targeting standards and how they align with privacy laws.