The Future of Identity

Everything Marketers Need to Know About the California Consumer Privacy Act

There's still confusion in the industry over CCPA, which goes into effect on Jan. 1

The California attorney general's guidance on how his office would enforce CCPA and interpret the law has done little to ease concerns.Illustration: Trent Joaquin; Source: Getty Images
By Ronan Shields & Marty Swant

October 30, 2019

For companies tasked with addressing issues of data compliance, the California Consumer Privacy Act has been a moving target.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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