YouTube’s Comments Section Is a Cesspool, but Advertisers Aren’t Going Anywhere

Agencies agree the platform hasn’t gotten bad enough to leave

For some, YouTube's many controversies are balanced out by its 192 mllion U.S. users. Photo Illustration: Amber McAden; Source: Getty Images, Youtube

A YouTube livestream of a congressional hearing about white nationalism and online hate speech Tuesday was overrun with racist and anti-Semitic comments, illustrating the enormity of the giant video-hosting site’s inability to address organized hate on the platform.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}