YouTube Unveiled New Monetization Options for Creators at VidCon

The video site now has more than 1.9 billion logged-in monthly users

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform.

Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages.

Mohan added that the number of YouTube creators earning five figures annually is up 35 percent, and the number of creators earning six figures is up 45 percent.

YouTube Channel Memberships, which have been available to “a select group of creators” as sponsorships, enable viewers to pay a recurring monthly fee of $4.99

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in