With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk

A new marketing push aims to show viewers almond milk is grown, not made

The campaign, titled
The campaign, titled "Milk of the Land," is set to run until the end of 2021. Silk

Seeking to attract more mainstream shoppers, Silk, the brand behind lines of oat, soy, cashew and almond milk products, has unveiled a new ad campaign meant to squash any concerns people might have about what actually goes into plant-based milk.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.