Danone Jumps Into Plant-Based Coffee Creamers With a New Brand

The company hopes the on-trend Honest To Goodness can help turn business around

Honest to Goodness is made with almond milk and coconut oil. Danone

Danone, the French consumer goods company behind Oikos yogurt and Evian bottled water, is rolling out Honest To Goodness, a new line of plant-based coffee creamers.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.