Will Augmented Reality Explode Following the Latest Boom of Projects?

Tech companies and brands seem to be increasing their use

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Augmented reality isn’t just for games anymore. Adobe, Amazon, Apple—they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And that’s just the A’s.

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This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.