Will Augmented Reality Explode Following the Latest Boom of Projects?

Tech companies and brands seem to be increasing their use

Adobe hopes its platform "Project Aero” that’s now in beta will democratize AR. Adobe

Augmented reality isn’t just for games anymore. Adobe, Amazon, Apple—they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And that’s just the A’s.

This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.