Brand Genius 2018

For Production Company Summerjax, It’s All About Trust and Collaboration

The Los Angeles shop promises to serve as an extension of brands' in-house teams.

Adweek’s Brand Genius Awards Celebrated the Best in Brand Building

Presented by NBCUniversal and Oath.

This Creative Shop Spread Its Wings With an In-House Publication

Adjective & Co. aims to channel the best of a big-city shop to Jacksonville, Fla., and Montauk, N.Y.

Singles Day Is the World’s Biggest Shopping Day, But Don’t Expect to Find It Here

American shoppers have too many options already.

Why Publishers Are Taking Their Brands Offline With New Product Licensing Deals

Publishers from PopSugar to BuzzFeed dust off an old but reliable strategy.

How Genius’ Director of Content Went From Teaching to Hanging Out With Lin-Manuel Miranda and Jonah Hill

Elizabeth Milch used her educational background to climb the ladder.

Will Augmented Reality Explode Following the Latest Boom of Projects?

Tech companies and brands seem to be increasing their use.

Losing a Race for Congress Inspired Girls Who Code’s Founder to Tackle the STEM Gender Gap

Adweek’s 2018 Brand Save honoree is Reshma Saujani.

When It Comes to Causes She Believes In, Serena Williams Is Not Here for the Status Quo

The tennis superstar is intent on making change happen.

These 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as She Is

The tennis champ has served up powerful messages at every turn.