Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
What’s old is new again, and again. Today’s digital darlings, from BuzzFeed and PopSugar to Who What Wear, are trying to grab people’s attention (and dollars) online—and offline by striking licensing partnerships with retailers. A smart cooktop from BuzzFeed’s Tasty to a PopSugar-branded blouse are not unlike the Sports Illustrated football phone of yesteryear.