When It Comes to Causes She Believes In, Serena Williams Is Not Here for the Status Quo

The tennis superstar is intent on making change happen

The Yetunde Price Resource Center is named after Venus and Serena’s half sister, who was killed in a drive-by shooting in Compton. Yetunde Price Resource Center

Beyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use female empowerment as an angle to enter the zeitgeist, Serena is premised on the concept.

This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.
kristina.feliciano@adweek.com Kristina Feliciano is the features editor at Adweek.